bn labs · concept
For The Stroll Café & Bakery · Pleasanton

Three directions for a website

You have almost three thousand people following the bakery and nowhere to send them. Someone who hears about you today, and is not already on Instagram, has no way to find your hours, your menu, or your door.

Here are three ways the site could feel. Every one of them is built around the same idea: your name is the answer to your biggest problem. People cannot find you, and you are called The Stroll. So each direction includes the walk from the road to your door.

Open each one full size. They are real pages, not pictures of pages.

One thing worth fixing today, whichever you pick. Your hours do not match across platforms. Instagram says Monday to Friday from 7:30. Yelp says Tuesday to Friday from 7:00, closed Mondays. Anyone checking the wrong one is turning up to a locked door. The hours in these concepts follow Yelp. Tell us the right ones and they get set once and pushed everywhere.
01 The Garden Door

Leads with discovery. The courtyard is the headline and the walk in is the hero. Best if the goal is getting new people through the door.

Open direction 01 → 02 Patisserie

Leads with the craft. Closest to your sign and your awning, and the most premium of the three. Best if the goal is being taken seriously as a bakery.

Open direction 02 → 03 The Daily Stroll

Leads with routine. Hours, ordering and the garden first, mood second. Best if the goal is regulars coming back twice a week.

Open direction 03 →
The colours are yours. Every palette above was sampled from your own photographs, not chosen for you. The olive comes from the planting around your sign, the caramels from a tray of your laminated pastry, the gold-green from your matcha.